Sr. CRM - Growth Marketing Otro

de Uber Technologies Inc en Distrito Federal
Publicado el 09-10-2016 en Marketing y Publicidad

Uber is changing the way the world moves. However, we’re not just about moving people - we’re about creating a marketplace to bring people what they need. This is a unique opportunity to get in on the ground floor and be a part of Uber’s CRM strategy, roadmap and plan implementation. We are looking for a senior leader who is passionate about understanding consumer behavior and will help continue the current pace of growth by ensuring that we are effectively messaging our driving partners in a way that informs, delights, and drives growth.In the role, you’ll be the main connection point between internal stakeholders and our millions of customers. You’ll develop and lead our engagement strategy across our direct touch-points including in-app messaging, push notifications, digital retargeting, email, SMS and other offline channels.You’ll build and grow a world-class team of highly effective marketers and work cross-functionally with other marketing disciplines, operations, analytics, product, engineering and design to launch new campaigns, ever-green programs and optimize existing communications that help increase driver/rider satisfaction, retention and ultimately the number of trips taking place on the Uber platform. You are expected to provide strategic leadership and day-to-day management of the Uber’s lifecycle marketing roadmap and lead/partner with teams to launch the plans. The role will focus on tactics to drive growth and retention.You will also be expected to drive innovation & learning across channels as well as through product and process enhancements to drive better results. The role offers a strong intersection of marketing intuition & strategy, consumer insights & analytics, campaign tactical & creative execution and technology experience.

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