Copywriter Otro

de Uber Technologies Inc en Distrito Federal
Publicado el 09-10-2016 en Marketing y Publicidad

Uber has already made more than 400 cities around the world better places to live and work by providing superior transportation choices and greater economic opportunity. But this is just the beginning, and we’re looking for top copywriting talent to craft the communications that help us reach the next level.
If you have the right stuff to join our team, you’ll work among other exceptionally talented staff in a fast-paced, rapidly growing, highly collaborative environment. From product launches to marketing promotions, you will have the opportunity to give a local voice to Uber’s communications.
We are deeply user-centric and believe we can innovate our way past any roadblock. The challenges we tackle require thorough experimentation and execution, bold ideas, obsession with pursuing perfection, fearlessness and optimism in the face of uncertainty, creative problem-solving, and tenacity in taking projects to the finish line.
We might be a good match if...
The details matter to you.
You know every word must do work, and that writing great copy demands great care with every choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts. You understand the nuanced implications — sounds, connotations, tone, cadence — of synonyms and syntax, and your itch for elegant language pushes you to polish every line until it shines.
Your writing means business.
You appreciate the art of excellent copy, but you know it’s not about creating fine art. You create communications to inform and improve user experiences, but more importantly to persuade and elicit specific actions. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments. You value achieving business objectives over accruing portfolio pieces.
You iterate quickly and respect deadlines.
When it’s time to get locked in, you know how to move fast while still being meticulous and conscientious in your work. You know a first draft is never a final draft, so you work through multiple rounds efficiently — thinking all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining. You do whatever it takes to keep projects on track while keeping messaging on target.
You dig deep and you go broad.
Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for even a single banner ad (and everything else you work on). You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question. If you’re presenting five headline options, you write at least fifty. There’s strong rationale behind every recommendation you make, because you tried it a million other ways. Even when you think you have the solution right away, you try honestly to prove yourself wrong.
You are equal parts content strategist and copywriter.
Clever phrases and creative concepts aren’t all you care about. You’re passionate about developing sound strategy, determining message hierarchies, and developing user experiences that communicate exactly the right message to the right person at the right time. You don’t sacrifice clarity or simplicity to protect your own precious gems.
You fight the good fight, and you fight fair.
Selling your work and ideas is one of your most impressive skills. You defend your decisions and push for what you think is right for the business objectives and audience needs, using logic and evidence rather than opinion or emotion to make your case. You do this all with a collaborative spirit that puts the good of the team ahead of your own ego — listening closely to other viewpoints and sincerely considering all feedback, then picking your battles wisely and employing storytelling techniques to win people over.
Your marketing copy gets attention and elicits action.
Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You’re skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result with an irresistible CTA — all while maintaining the brand

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