Marketing Manager, Manufacturing Subject Matter Expert Otro

de Confidencial en Estado de Mexico
Publicado el 07-10-2016 en Otros

Additional Location(s) or Information: Mexico

Job Category: Marketing
Level of Experience: Experienced – Non Manager
Requisition #: R1011760
Job title: Manufacturing Subject Matter Expert
The Business Entity
Deliver the generation of Field Marketing through data driven automation,
digital marketing, customer focused content and traditional marketing tactics.
We are fundamentally changing how the Cisco engages with the customer
throughout the entire buying cycle
The Team
Disruption and Innovation are critical in this fast paced and rapidly changing
environment. Marketing needs to lead as our customers’ consumption of
information evolves and buying cycles change. Are you ready to lead a team
that shapes the future based on our customers’ needs? This team will take a
leadership role in shaping our customers’ perception of Cisco as we focus on
their business outcomes and shape their expectations. Ultimately, we will
provide Digital and traditional marketing experiences that inspire our
Customers to see Cisco as the de facto standard for Innovation, Relevance, and
Role & Responsibilities
Responsible for deep understanding products, services and solutions (including
market, trends and competition) related to Manufacturing and the creation (and
execution where appropriate) of content targeted to specific audiences
relative to their care-abouts and needs. They are responsible to produce
content as specified by the country-level Managing Editor.
Key responsibilities include
* Deep understanding of Manufacturing industry and application of technology products, services and solutions including market, trends and competition
* Active participation as part of the regional and global Manufacturing SME communities
* Active monitoring of available content as well as content under development both globally and in other countries
* Review of project documentation, messaging objectives, product and solution customer benefits
* Gathering of additional information, if needed, from other SMEs and product/service owners to create integrated messaging including Manufacturing and other topic areas
* Create content using templates and guidelines to adhere to brand, journeys, targeted personas creative platform guidelines. This should include but not be limited to blogs, white papers, case studies, social posts, ebooks, info graphics and videos
* Works with managing editor(s) to meet schedules for content development for country using approved workflows
* Work with local agencies for final creative and production
Minimum Qualifications
– Deep understanding of Manufacturing industry and application of technology
products, services and solutions including market, trends and competition
– Native Spanish Speaker
– Strong communication skills
– Demonstrated writing ability and some level of ability to work with
graphics and video, although a heavier dependence will be placed on the agency
for actual production in these formats
– Ability to work within brand guidelines and creative platforms
Strong understanding of content workflows, approvals and governance processes
Desired Skills
– Eloqua and Content Management Platform experience a plus
About Cisco
The Internet of Everything is a phenomenon driving new opportunities for Cisco
and it’s transforming our customers’ businesses worldwide. We are pioneers and
have been since the early days of connectivity. Today, we are building teams
that are expanding our technology solutions in the mobile, cloud, security,
IT, and big data spaces, including software and consulting services. As Cisco
delivers the network that powers the Internet, we are connecting the
unconnected. Imagine creating unprecedented disruption. Your revolutionary
ideas will impact everything from retail, healthcare, and entertainment, to
public and private sectors, and far beyond. Collaborate with like-minded
innovators in a fun and flexible culture that has earned Cisco global
recognition as a Great Place To Work. With roughly 10 billion connected things
in the world now and over 50 billion estimated in the future, your career has
exponential possibilities at Cisco.
Watch Video To Learn More About Cisco
Keywords: Manufacturing, Manufacturing Market Manager.
Job Type: Experienced
Opportunity Category: *None

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