Lead Manager - Marketing Job Otro

de Sociedad anónima en Estado de Mexico
Publicado el 13-09-2016 en Otros

Job Number: #

Business: Current & GE Lighting
Business Segment:
Current powered by GE
About Us: GE is the world’s Digital Industrial Company, transforming industry
with software-defined machines and solutions that are connected, responsive
and predictive. Through our people, leadership development, services,
technology and scale, GE delivers better outcomes for global customers by
speaking the language of industry.
Posted Position Title: Lead Manager – Marketing
Career Level: Experienced
Function Segment:
Commercial Marketing
State, China or Canada Provinces:
City: Mexico City
Postal Code: 01389
Relocation Assistance: No
Role Summary/Purpose: Marketing Manager is responsible for making better bets
by aligning market insights with technology trends to optimizing commercial
execution in the though development of marketing and launch plans in
coordination with the business strategy (sales project solutions) and to
assist Product Management & Princing planning strategy.
Essential Responsibilities:
– Lead marketing area in order to build the global market requirements
document that prioritizes customer segments and business opportunities.
– Identifies and develops opportunities for growth and market share gain.
Identifies programs needed in each vertical to enhance customer loyalty and
– Quantifying and prioritizing market opportunity and market intelligence
analysis for each vertical in the region.
– Collecting and prioritizing product introduction and improvement
recommendations and analyze competitive landscape.
– Identifying budget requirements to insure proper execution.
– Working in partnership with Sales, Product Management, and Pricing to
provide input to the product development roadmap and to develop, test and
prototype new ideas.
– Working with Region Product Marketing in order to define programs needed to
improve customer loyalty, share of wallet and retention. Collaborating with
Product Management to include these programs on product roadmaps.
– Developing a plan and budget for evidence generation to support selected
NPI’s and products. Developing inputs to support business case for NPI (incl.
target pricing) and product positioning.
– Defining brand (naming & trademarks), value proposition(s), and competitive
positioning claims roadmap for new and existing products.
– Building and executing global product launch plan, including value
proposition, vertical segmentation / positioning, target pricing, awareness &
advocacy strategies, channel strategy and sales enablement
– Coordinating development of marketing assets and product training materials
– Utilizing Gold Standard marketing practices and skills to develop a global
marketing plan (portfolio management, marketing strategy, customer
segmentation and targeting, positioning and value proposition development,
message and market assets development, etc.) to grow global orders and share
alternatively, “to support annual business objectives”). Ensuring that
regional marketing plans are aligned with the global marketing plan and
collaborates with regional marketing on selecting the appropriate marketing
– Collaborating with Advertising & Promotion and Communications to develop a
communications plan in support of the marketing objective.
– Developing and managing budget needed to execute marketing plan, and ensure
timely implementation of programs in marketing plan
Qualifications/Requirements: 1.Bachelor’s Degree in Marketing, Business
Administration or related field
2.7 + years’ experience in marketing, product marketing or related field
3.Leadership skills to lead and/or influence teams and shape/lead growth
vision and marketing strategy
4.Excellent oral and written communications skills
5.Ability to motivate and lead a team of reports
6.Strong analytical and process skills
Additional Eligibility Qualifications:
Desired Characteristics: 1.MBA or Master’s degree in Marketing, Business
Administration or related field
2.8 years’ experience in marketing, product marketing or related field
3.Deep marketing expertise in market & customer insights, product
commercialization and branding
4.Experience managing a global brand
5.Innovation – develop new ideas through collaboration and execute on creative
6.Team oriented – ability to motivate and work well with diverse, global and
cross-functional teams
7.Influencing skills – ability to motivate individuals and demonstrate
organizational influence

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